We rank in 175 G2 reports for Winter 2026
The G2 Winter 2026 Grid Reports have been released and BetterCloud has been named a Leader – further solidifying our position as the best SaaS management platform 2026 has to offer!
We’re proud to have ranked in 175 reports and earned 25 badges – making this the 23rd consecutive quarter at the top!
More than just icons, these G2 Winter 2026 badges celebrate the real impact delivered every day by IT teams using BetterCloud to streamline SaaS management and secure their digital workspace.
Recognition from real customers
G2 Grid Reports offer a uniquely authentic view, relying on verified customer reviews and market presence data—not solely on analyst opinions. This ensures all rankings are unbiased and grounded in real-world user experiences. Consequently, this recognition is more than an award; it’s a powerful statement from our customers about the value and efficiency they gain from the BetterCloud platform.
Here’s what some of our customers are saying about working with BetterCloud:
“
What I like best about BetterCloud is how it automates repetitive IT tasks like onboarding/offboarding, gives clear visibility into user access, and helps keep our environment secure with minimal manual effort.”– Hospital & Health Care Verified User
“
I appreciate the ability to bulk-create and update accounts, which really streamlines my workflow. The customizable workflows for onboarding, offboarding, and managing learner accounts are also excellent, as they help ensure that no important steps are overlooked. Recently, I started using it to assist with Google Drive audits and have found it very helpful”– Education Management Verified User
What’s new at BetterCloud
In the G2 Winter 2026 report, BetterCloud’s continued commitment to innovative IT management is clear, and these new updates are a perfect example.
Empowering end-users and freeing up IT time
The updated BetterCloud Self Service Agent is an intuitive solution that transforms common IT tasks into accessible self-service options for your end-users, right within the familiar interface of Slack.
- Say goodbye to password fatigue: Free your IT team from the endless, time-consuming cycle of basic tickets like password resets and simple access requests.
- Secure automation: End-users can securely trigger automated workflows directly, leading to faster, more effective service without IT intervention.
The biggest leap in this update is the ability to customize forms even more, allowing you to bypass previous limitations, especially with Slack.
This enhanced flexibility means IT teams can now truly bring their workflows to life for end-users. You maintain full control over processes and security while delivering an unparalleled self-service experience. It’s all about enabling IT to provide faster support while focusing their expertise on strategic, high-value projects.
A slew of new integrations (and more to come!)
We’ve rolled out eight new User Automation integrations and with it 50 new actions!This massive expansion makes it easier than ever for your teams to connect their favorite tools, banish manual tasks, and achieve a serious boost in efficiency across their entire SaaS stack.
The new integrations cover essential identity and access management, HR, and collaboration platforms, giving you the power to manage the full employee lifecycle—from hire to retire—with automated workflows.
This is all a part of our “boundaryless” user life management project of enhancing our API architecture with agentic, AI-powered actions that will enable 300 new automated actions by year-end!
FAQs
Q: What is a G2 Grid Report, and why is this recognition important?
A: G2 Grid Reports provide a comprehensive, authentic view of the software market. They are uniquely driven by verified customer reviews and product market presence data, rather than solely analyst opinions. Being named a Leader in the report is a powerful, unbiased statement from our customers about the real-world value, efficiency, and impact of the BetterCloud platform on IT teams every day.
Q: What are the types of G2 market reports?
A: G2 produces 3 different types of reports, all defined around what software users experience. Leveraging customer reviews, reports make it easy for potential users to evaluate SaaS apps that may best meet their needs – by using feedback from companies of their size, industry, or region. They are:
G2 Grid® Reports are high-level snapshots to quickly show which software vendors have the most satisfied customers and largest market presence for a given category
Index Reports go deeper, giving more detail into product usability, implementation, relationship, and results
Momentum Reports highlight the vendors that are innovating and gathering visibility into a category
Q: What does it mean to be named a “Leader” by G2?
A: The “Leader” designation signifies that BetterCloud has achieved high scores in both the Customer Satisfaction and Market Presence categories. Our ranking reflects the consistent, positive real-world experiences of verified users who use BetterCloud to streamline SaaS management and secure their digital workspace.
Q: Why is BetterCloud in so many reports?
A: BetterCloud’s core category is SaaS management. But since it’s an all-in-one SaaS management platform meeting a range of complex needs across the entire SaaS user lifecycle, its functionality always expands. As BetterCloud capabilities grow to meet emerging requirements, it expands into new G2 software categories.
Another way that the number of reports can grow is when a SaaS vendor acquires customers in new regions throughout the world and in new size segments. For example, BetterCloud increasingly serves the large enterprise segment, so we’ve expanded into more reports and as we’ve earned new customers in Asia-Pacific, we’re now included in regional reports.
Finally, earning a high number of reports is delivering on what’s important to customers. Specifically, excellence in delivering in key areas product use, deployment, customer relationship, and results also drive the number of reports.
Q: What are the G2 Badges that BetterCloud won for Winter 2026?
A: Badges are awarded to products that are positioned in the Leader or High Performer quadrants. We won a total of 25 badges this quarter and here are our accomplishments:
- Leader in the Grid® Report for SaaS Management Platforms (SMP)
- Leader in the Enterprise Grid® Report for SaaS Management Platforms (SMP)
- Best Usability and Easiest Admin for Mid-Market Usability Index for Zero Trust Networking
- Most Implementable in the Enterprise Implementation Index for SaaS Management Platforms (SMP)
- Best Estimated ROI in the Enterprise Results Index for Data Loss Prevention (DLP)
- Leader in the Mid-Market Grid® Report for SaaS Management Platforms (SMP)
- Easiest Admin in the Mid-Market Index for Insider Threat Management (ITM)
- Best Support in the Mid-Market Relationship Index for Cloud File Security
- Best Estimated ROI in the Small-Business Results Index for SaaS Spend Management
- High Performer in the Enterprise Grid® Report for Data Loss Prevention (DLP)
- Leader in the Mid-Market Grid® Report for User Provisioning and Governance Tools
- Fastest Implementation in the Small-Business Implementation Index for SaaS Spend Management
- Easiest Admin in the Small-Business Usability Index for SaaS Management Platforms (SMP)
- Best Meets Requirements in the Small-Business Usability Index for SaaS Management Platforms (SMP)
- High Performer in the Asia Regional Grid® Report for User Provisioning and Governance Tools
- High Performer in the Asia Pacific Regional Grid® Report for User Provisioning and Governance Tools
- Leader in the Enterprise Grid® Report for User Provisioning and Governance Tools
- Leader in the Grid® Report for Cloud File Security
- Leader in the Grid® Report for User Provisioning and Governance Tools
- High Performer in the Grid® Report for Sensitive Data Discovery
- Easiest To Do Business With in the Small-Business Relationship Index for User Provisioning and Governance Tools
- High Performer in the Small-Business Grid® Report for User Provisioning and Governance Tools
- Fastest Implementation in the Small-Business Implementation Index for User Provisioning and Governance Tools
- Leader in the Grid® Report for Data Security
Q: How can I add or update my G2 review of BetterCloud?
A: We love customer reviews as they help make us the best we can be. Please update yours on our BetterCloud review page on G2 when you can have a few minutes.
Looking ahead for BetterCloud SaaS management
Earning the Leader badge is not just a capstone; it’s a springboard. As we look ahead, BetterCloud is doubling down on innovation to redefine the very meaning of SaaS management, ensuring our platform is not only the most powerful, but the most intelligent and seamless solution on the market.
Our roadmap is focused on two major pillars: ushering in a new era of AI-powered automation and delivering a truly world-class, end-to-end platform experience.
The AI-native BetterCloud experience
The future of SaaS management is autonomous, and BetterCloud is leading the way. We are introducing an AI-native BetterCloud experience that will fundamentally change how IT teams automate. Starting with Google Workspace, this new experience will empower you to tackle the most complex process orchestrations with unprecedented ease.
Imagine going beyond simple ‘if/then’ logic. Our new approach centers on:
- Agentic prompts: Use natural language to quickly build sophisticated, multi-step workflows. Tell the platform what you need to accomplish, and let the AI agents do the heavy lifting of process design.
- Guided workflows: Intuitive, context-aware interfaces that guide you through complex setups, ensuring accuracy and policy compliance without requiring deep technical expertise.
- Context-driven insights: The platform will leverage a deeper understanding of your environment—user roles, app usage, security policies—to surface proactive recommendations and automate decisions within your workflows.
This is more than AI features; it’s a foundational shift designed to simplify and accelerate IT operations, giving you hours back to focus on strategic initiatives.
A better platform, end-to-end
In parallel with our AI advancements, we are committing significant investment to ensure the entire BetterCloud platform operates with unmatched performance, scalability, and usability.
Our focus spans all core modules to guarantee the experience is seamless and powerful at every touchpoint:
- Spend Management: Enhancements will deliver even deeper visibility and more intelligent optimization of your SaaS costs, moving beyond license reclamation to provide predictive spend control and comprehensive vendor management.
- File Governance: We’re raising the bar on data protection with improvements that make it even easier to enforce granular security policies, monitor for compliance risks, and automate remediation across shared files and drives.
- User Automation: From onboarding to offboarding and mid-lifecycle changes, we are continuing to refine our automation engine to handle higher volumes and more complex conditional logic faster and with greater reliability than ever before.
Our promise is simple: BetterCloud will continue to be the unified, end-to-end platform that enables IT teams to transform the employee experience, maximize operational efficiency, and centralize data protection in the AI-driven future of SaaS.
The next step to unified SaaS management is here. Take an interactive tour or book a demo.
